The first Derby HubSpot user group session of 2016 took place last night with an interactive workshop session focused on conversion paths and lead nurturing. The Q1 HUG event was a great success, setting the bar high for the rest of the year - thanks to our fantastic group of budding HubSpot users and inbound marketers alike.
Lead generation, something all marketers have to do, but not something that happens easily. There are many tools, tactics and new ideas out there for gaining information about your website visitors.
But, did you know that there is an easy way to ensure that when visitors land on your website, there is a clear path for them to follow to becoming a lead?