Next Event: 5th June 2017

Derby HubSpot User Group Blog

Derby HUG March session: Building conversion paths for effective lead generation

[fa icon="calendar'] 24-Mar-2016 11:47:43 / by Natasha Cartwright

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The first Derby HubSpot user group session of 2016 took place last night with an interactive workshop session focused on conversion paths and lead nurturing. The Q1 HUG event was a great success, setting the bar high for the rest of the year - thanks to our fantastic group of budding HubSpot users and inbound marketers alike.

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How to increase lead generation with clear conversion paths

[fa icon="calendar'] 11-Mar-2016 11:30:00 / by Natasha Cartwright posted in lead generation, conversion

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Lead generation, something all marketers have to do, but not something that happens easily. There are many tools, tactics and new ideas out there for gaining information about your website visitors.

But, did you know that there is an easy way to ensure that when visitors land on your website, there is a clear path for them to follow to becoming a lead?

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5 steps to create your own remarkable content marketing strategy

[fa icon="calendar'] 02-Oct-2015 13:35:28 / by Robbie Jones

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Creating your own content marketing strategy is completely achievable, but you must know from the start that considerable effort is required to complete every stage of the strategy.

Whilst many of you may be doing one part of content marketing, such as blogging, or writing eBooks, this 5 step blog will show you how to run a full strategy from start to finish - helping you achieve your goals of increasing leads and hopefully new customers too.

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INBOUND15 Roundup

[fa icon="calendar'] 18-Sep-2015 08:51:40 / by Emma Jones

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Last week, over 14,000 digital marketers, sales professionals and agency partners flooded to Boston for HubSpot's annual INBOUND conference. 

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Creating remarkable content to generate leads in boring industries

[fa icon="calendar'] 15-Jul-2015 12:54:02 / by Emma Jones posted in inbound marketing

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Content marketing: It's a term we inbound marketers and HubSpot users are all too familiar with. There's a million content marketing success stories out there, from viral videos by big name brands, to lesser heard of companies breaking through the noise with impactful articles and valuable content offers. 

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Inbound marketing week event

[fa icon="calendar'] 08-Apr-2015 17:16:00 / by Emma Jones posted in Events

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Photo Credit: Cactus Images

As part of global Inbound Marketing Week, Katapult recently hosted a free-to-attend event, held at the University of Derby. 

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