The first Derby HubSpot user group session of 2016 took place last night with an interactive workshop session focused on conversion paths and lead nurturing. The Q1 HUG event was a great success, setting the bar high for the rest of the year - thanks to our fantastic group of budding HubSpot users and inbound marketers alike.
Lead generation, something all marketers have to do, but not something that happens easily. There are many tools, tactics and new ideas out there for gaining information about your website visitors.
But, did you know that there is an easy way to ensure that when visitors land on your website, there is a clear path for them to follow to becoming a lead?
Creating your own content marketing strategy is completely achievable, but you must know from the start that considerable effort is required to complete every stage of the strategy.
Whilst many of you may be doing one part of content marketing, such as blogging, or writing eBooks, this 5 step blog will show you how to run a full strategy from start to finish - helping you achieve your goals of increasing leads and hopefully new customers too.
Last week, over 14,000 digital marketers, sales professionals and agency partners flooded to Boston for HubSpot's annual INBOUND conference.
Content marketing: It's a term we inbound marketers and HubSpot users are all too familiar with. There's a million content marketing success stories out there, from viral videos by big name brands, to lesser heard of companies breaking through the noise with impactful articles and valuable content offers.